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Featured Article Interview
Unapologetically Me: From CrossFit Owner to Confident Creator
Mar 7, 2026
545
Tori Brooks
Featuring: Tori Brooks
IG: @toribrooks_fit
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Internal Bra® MAGAZINE
Don Revis, MD, FACS

The Internal Bra® Magazine is a patient-driven digital publication created to give real people a place to share their stories—in their own words—about confidence, wellness, and modern breast augmentation. This is where the story behind the decision lives. Every feature you read here is someone choosing to speak openly about a deeply personal chapter of their life—what led them here, how the experience has shaped them, and what they’re stepping into next. These stories matter because they create space for honesty, understanding, and connection in a conversation that’s often kept quiet. If this story resonated with you, one of the most meaningful ways to support the person who shared it is to share this article with your friends, family, or social network. When these stories travel, they help normalize real conversations around body autonomy, confidence, and personal choice. Thanks for reading—and for helping these stories reach the people who might need to hear them.

Creator of “the Original Internal Bra®
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Creator of "the Original Internal Bra®"
Don Revis, MD, FACS
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Unapologetically Me: From CrossFit Owner to Confident Creator
Featuring: Tori Brooks
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Featured Article Interview
Hey, thanks so much for sitting down with us today. For anyone who might be discovering your work for the first time, can you walk us through how you got started, what kind of work you focus on now, and what originally inspired you to put yourself out there? How has your sense of direction or purpose shifted as your career has evolved?
I actually started out in the lifestyle and fitness world. I was already very comfortable being in front of the camera because of that space, and at first I was just collaborating for fun with girlfriends and friends in the industry. It wasn’t something I initially planned as a career—it was more about creating, experimenting, and enjoying the process.

A big shift for me personally happened when I upgraded my augmentation. My body changed in a way that really boosted my confidence, and that confidence translated directly into how comfortable I felt creating content and putting myself out there. It gave me a new level of ownership over my image and how I wanted to express myself.

As things evolved, I started leaning more into content creation and working with people from all over. What began as casual collaborations turned into something much bigger. Now I get to travel, meet different personalities, and create with people from all kinds of backgrounds. That’s honestly one of my favorite parts of it—the connections and the experiences.

Over time my sense of direction has shifted from just having fun with it to really appreciating the creative side and the opportunities it brings. It’s allowed me to grow personally, build confidence, and connect with amazing people along the way. In a lot of ways it’s been a journey of self-expression and discovering new sides of myself through the work.
Can you take us back to when you first started seriously thinking about breast augmentation? What was happening in your life or career at the time, and how did that decision connect to the way you show up in your professional world today? What questions or considerations did you find yourself sitting with before moving forward?
I actually had implants for about 13 years prior. During that time I was an elite CrossFit competitor, and I still own a CrossFit gym today. At that point in my life, 500cc was comfortable and fit my lifestyle really well. I was training hard, competing at a high level, and everything about my body and routine revolved around performance.

Eventually I made the decision to step away from competing. That was a turning point for me. I started thinking more about what I wanted for myself outside of the competitive CrossFit space and began leaning into the content creation world more seriously.

I could have stayed smaller, but I had a very specific look in mind that aligned with the direction I wanted to go creatively and professionally. At the same time, it was important to me that I could still move well and stay active in the gym. Fitness is still a huge part of who I am.

So the decision was really about evolving. I’m no longer chasing competition, but I still get to train, have fun in the gym, and express myself in a different way. This has opened another outlet for me creatively and professionally while still staying connected to the fitness world that’s been such a big part of my life.
For people who’ve followed your journey across different chapters, what do you think they might notice as the biggest difference in how you show up now compared to earlier stages of your career?
I think the biggest difference people would notice is that I’m unapologetically myself now. Earlier in my career, especially in the fitness and competition world, there was a certain image I felt like I had to maintain. I was more guarded and careful about how I showed up publicly.

As I’ve evolved, I’ve stopped trying to fit into what people expect and instead leaned fully into who I actually am. The content and creative world really allowed me to do that. It gave me a space to express myself, connect with different people, and explore another side of my personality.

I’ve honestly never been more comfortable in my own skin or on camera. There’s a lot more confidence, freedom, and authenticity in how I show up now, and I think people who have followed my journey can feel that difference.
With everything you’ve experienced so far, how do you think about your personal brand differently now than you did at the beginning? Are there parts of your story you feel more comfortable owning or sharing today?
I think about my personal brand very differently now because I’ve been through some real challenges along the way. At one point I was publicly outed to my children by people who were acting out of jealousy and a lack of open-mindedness. For a while after that, I felt like I had to hide parts of myself.

But going through that experience actually changed me. Once everything was out in the open, I realized I didn’t want to live small or pretend to be someone I’m not anymore. Now I show up much more authentically and proudly. My kids have been incredibly supportive—they love me for who I am and they want me to be happy. That gave me the confidence to fully represent myself without apology.

As a woman who embraces both her professional side and her sexual side, I’ve learned that some people will try to reduce you to one thing. But the truth is we’re complex people. Through this journey I’ve also met so many other women who have walked a similar path, and that sense of community has been really powerful. It reminds me that none of us are alone in owning our stories.
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Behind the scenes, what does the day-to-day reality of building and maintaining your brand actually look like for you? Are there parts of the process that are more challenging or more meaningful than people might assume?
Behind the scenes, the reality of building and maintaining my brand is that my days are completely full. I also own a gym, so from the moment I wake up until the end of the night, I’m balancing two worlds that both require my full attention. It can be challenging at times because I’m essentially “on” all the time.

At the gym, I’m there for my members constantly—coaching classes, checking in with people, and making sure the community runs the way it should. I also make sure I’m training myself because fitness is still a huge part of who I am.

At the same time, the content side never really shuts off. You’re answering fans, communicating with other creators, building your resume, planning collaborations, and coordinating travel to meet and work with people. There’s also the daily work people don’t always see—editing content, organizing shoots, and staying active online.

Then after all of that, I’m back home being a mom—dinner, time with my kids, and getting them to sports and their activities. My life is really 100% all-in every single day. It’s nonstop, and balancing it all can definitely be demanding, but it’s also incredibly meaningful to me. I’ve built a life where I get to pursue my passions, support my community, and still be there for my family—and honestly, I wouldn’t have it any other way.
As you step into this new chapter, what kinds of conversations or connections are you starting to see emerge within your community, and what feels most meaningful about that to you?
As I step into this new chapter, the conversations and connections I’m having feel a lot more meaningful. I was just telling someone yesterday that I truly have no room in my life for hate or for making anyone feel small. There’s room in this world for everyone to succeed, and I really believe that.

I’ve also become a lot more active in conversations with my fans. At the end of the day, none of this would exist without them, and I never want to lose sight of that. Early on, I was honestly a little scared to share parts of my personal life—especially my success with the gym and the other things I’ve built. But now I’ve realized that those parts of my life are often the heart of the conversations I have with people. It helps them see the full picture of who I am.

What means the most to me now is creating real, genuine connections with the people I interact with. Whether it’s online or inside my gym community, I want people to feel respected, supported, and welcomed. In my gym world especially, there’s just no space for drama. My goal as an owner is to give my time and effort to making people feel good when they walk through the door and to help create an environment where everyone can thrive.
When you think about the future, how do you see your personal brand and creative or professional work continuing to evolve over the next few years? What kind of direction feels most aligned for you right now?
I’m incredibly competitive by nature, so one of my biggest goals is to really crush this space and become one of the most recognized creators out there — while still being known as a genuinely good human being. That part matters just as much to me. I want people to see that you can succeed, be confident, build something big, and still treat people well.

I’m really excited about traveling more and collaborating with creators from all over. Every time I work with new people I learn something different, and it keeps the creative side of this career really fun and evolving.

I’m also open to pushing myself into new spaces, even potentially stepping into more mainstream opportunities if the right ones come along. For me, the next phase is about expanding — bigger collaborations, more travel, reaching new audiences, and continuing to grow both professionally and personally.

At the end of the day, I just want to keep building something that I’m proud of.
Well, it’s been great spending this time together today. As we close, what insights or advice would you share with others who may be earlier in their journey, what misconceptions would you challenge, and how can people stay connected with your work?
First and foremost, you have to be proud of what you’re putting out into the world. If you’re not proud of it, it’s going to show. Stay true to yourself and don’t do things that make you uncomfortable or make you question who you are.

Safety and respect for yourself and others should always come first. Get tested, communicate openly, and make sure you’re protecting your health and the people you work with.

And if you want to be successful in this space, you have to treat it like a real career. Every single day you should be doing something that moves you forward — whether that’s creating, connecting, learning, or building your brand. This isn’t a half-in kind of path. If you want it, you have to dedicate your time, your energy, and your heart to it.

For me, staying connected with the people who support my work means everything. I try to stay active with my fans, engage in real conversations, and show appreciation because none of this happens without them.
Tori Brooks
Featuring: Tori Brooks
IG: @toribrooks_fit
The Editor's Desk
Welcome to The Internal Bra Magazine
Feb 19, 2026
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